When Mr. Locks was established in 2001, most of the public thought of locksmiths as small, shabby hole-in-the-wall storefronts where you could get a duplicate key made or get help when you were locked out of your car. In the eyes of corporate executives, home-owners and renters, and even many other small business owners, locksmiths were in the same category as others in the “mechanical” trades – air conditioning repairmen, plumbers, and the like – men doing dirty work in dirty overalls. For their part, most locksmiths themselves were not particularly interested in presenting a professional appearance.
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